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Terms of Use for

Effective Date: January 2022

Thank you for your interest in


If you purchase any subscription products or services from Advertiser Perceptions (“Services”), the terms of use for those Services will be set forth in a separate sales contract between you and Advertiser Perceptions. These TERMS OF USE will not in any way change or limit your rights and obligations under your Advertiser Perceptions sales contract.
If you have not yet purchased Services from Advertiser Perceptions or are not already an Advertiser Perceptions Client, we encourage you to contact us to learn more about the benefits and value that Advertiser Perceptions can provide.

Website Content and Copyright
This Website is the property of Advertiser Perceptions and is protected by U.S. and international copyright law and conventions. Advertiser Perceptions grants to User the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by Advertiser Perceptions.

Changes or Updates to the Website
Advertiser Perceptions reserves the right to change, update or discontinue any aspect of this Website at any time without Statement. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.

Warranties Disclaimer:
Advertiser Perceptions does not make any warranties, express or implied, including, without limitation, those of merchantability and fitness for a purpose, with respect to this Website. Although Advertiser Perceptions takes reasonable steps to screen this Website for infection by viruses, worms, Trojan horses or other code manifesting contaminating or destructive properties, Advertiser Perceptions cannot guarantee that it will be free of infection or that it will be available at any time or location.

Information Accuracy
While the information contained on this Website has been obtained from sources believed to be reliable, Advertiser Perceptions disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Links to Third Parties:
This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. Advertiser Perceptions does not endorse, sponsor or accept any responsibility for these third-party websites, User agrees to direct any concerns relating to these third-party websites to the relevant website administrator.

Limitation of Liability:
In no event will Advertiser Perceptions be liable for: (a) damages of any kind, including without limitation, direct, incidental or consequential damages (including, but not limited to, damages for lost profits Limitation of Liability: business interruption and loss of programs or information) arising out of the use of or inability to use this Website, or any information provided on this Website, or (b) any claim attributable to errors, omissions or other inaccuracies in the information provided on this Website.

Accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. Advertiser Perceptions may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Disclaimer of Warranty, Accuracy of Information, Indemnification, and Third Party Rights shall survive termination.

The user agrees to indemnify, defend and hold harmless Advertiser Perceptions, its affiliates, licensors, and their respective officers, directors, employees and agents from and against all losses, expenses, damages and costs, including reasonable attorneys’ fees, arising out of the User’s use/ misuse of this Website.

Third Party Rights
Terms hereunder regarding Disclaimer of Warranty, Limitation of Liability and Indemnification are for the benefit of Advertiser Perceptions, and its licensors, employees and agents, each of whom shall have the right to assert and enforce those terms against a User.

General Provisions
Any provision in any written communication received by Advertiser Perceptions in connection with this Website which is inconsistent with, or adds to, these TERMS OF USE is void. If any term hereunder is determined by a court of competent jurisdiction to be invalid, all remaining terms will remain in full force and effect

Governing Law
These TERMS OF USE and the resolution of any dispute arising hereunder shall all be governed and construed in accordance with the laws of the state of New York, without regard to its conflicts of law principles. User consents to the jurisdiction of the courts of the state of New York.

Privacy Statement

User’s right to privacy is of paramount importance to Advertiser Perceptions. From time to time, the use of our Website may require personal information, in those instances Advertiser Perceptions will ask you to provide your name, organization, email address, and / or other related information. Advertiser Perceptions may use this information to provide you with a more personalized online experience and, where applicable, to process orders, as well as to keep track of what topics are of interest to our Users. Advertiser Perceptions will not share this information with any third party

Use Restriction

The user will not (i) violate the security of the Site nor attempt to gain unauthorized access to the Site, data, materials, information, computer systems or networks connected to any server associated with the Site, through hacking, password timing or any other means; (ii) take nor attempt any action that, in the sole discretion of Advertiser Perceptions, imposes or may impose an unreasonable or disproportionately large burden on the Site or its infrastructure; (iii) use nor attempt to use any “scraper,” “robot,” “bot,” “spider,” “data mining,” “computer code,” or any other automated device, program, tool, algorithm, process or methodology to access, acquire, copy, or monitor any portion of the Site, any data or content found on or accessed through the Site without the prior written consent of Advertiser Perceptions; (iv) forge headers or otherwise manipulate identifiers in order to disguise the origin of any other content.


Effective Date: January 2022

Advertiser Perceptions and its affiliates are committed to protecting your information. Please read this Privacy Statement (“the Statement”) carefully as it sets out important information relating to how we handle your personal information.

Advertiser Perceptions companies issuing the Statement

In this Statement, references to “we”, “us” or “Advertiser Perceptions” are references to Advertiser Perceptions Inc. Advertiser Perceptions will have access to information on individuals covered by this Statement.


This Statement sets out how we will collect and use personal information, and the choices and rights available to you about our use of your personal information.

This Statement describes our practices when using your information when you:

1. Express an interest in or have signed up for our research, events or products including newsletters, apps, extensions, and webinars.
2. Attend an Advertiser Perceptions event; or
3. Visit our websites or social media sites.

This Statement will apply whether you have provided the information directly to us or we have obtained it from a different source, such as a third party.


Data Collection and Usage

Information we collect directly from you or from the following sources:

  • Third party referrals including from within the Advertiser Perceptions;
  • Social media sites and other public internet sites, such as LinkedIn; and Twitter
  • Public resources such as telephone directories, newspapers, internet sites, commercially available marketing lists, registries or public records.

Categories of information we collect about you include:

  • Personal information such as name and title, contact details, company name, business title and email address;
  • Communications with you;
  • Information you provide when posting content on social media sites

We use this information for certain activities, including:

  • Facilitating the business through communication with corporate clients and other business contacts, for example, to communicate about client briefings or details of events or webinars;
  • For internal analysis and research to help us improve our services;
  • To send marketing to business contacts regarding our services and products which may be of interest and to promote our business and brand;
  • Administering our website, investigating any complaints and providing customer service;
  • Monitoring social media content to manage relations with our clients and promote our business and brand.

We use this information because:

  • It is necessary for performing our obligations, or exercising our rights, under our contracts with clients;
  • It is necessary for compliance with any legal or regulatory obligations that we are subject to;
  • We have a legitimate business interest to:
    – Manage and promote our business and brand;
    – Provide and improve our services;
    – Operate our business
  • We have your consent (where required under applicable law) to use your information for marketing. Where we rely upon your consent, you have the right to withdraw their consent by contacting us.

Information We Collect When You Attend One of Our Events

Categories of information we collect about you include:

Information you provide us when registering your attendance such as name, business email address, profile photograph, job title, professional interests and requested accommodation;

  • Information collected when we record one of our events.

We use this information for certain activities, including:

  • Enabling you to attend our events;
  • Facilitating the smooth running of events;
  • Marketing our events using video;
  • Providing recordings of certain event sessions to interested business contacts, attendees and online through our website or Advertiser Perceptions social media sites.

We use this information because:

  • It is necessary for performing our obligations, or exercising our rights, under our contracts with clients;
  • It is necessary for compliance with any legal or regulatory obligations;
  • We have a legitimate business interest to:
    – Manage and promote our business and brand;
    – Operate our events business;
    – Provide and improve our services

Information we collect from users of:

  • Our website;
  • Our research;
  • Advertiser Perceptions webpages on social media sites such as LinkedIn or Twitter.

Categories of information we collect about you include:

  • Information you provide when you enter information on our website, such as when you provide contact details, answer online questionnaires, or feedback forms;
  • Information you provide when you subscribe to email newsletters such as name, email address, job title;
  • When you link your Advertiser Perceptions account with your LinkedIn profile, we collect information from your profile.

We use this information for certain activities, including:

  • Enabling you to access your online Advertiser Perceptions accounts across devices;
  • Personalizing the experience of our website;
  • Administering our website;
  • Investigating any complaints and providing customer service;
  • Monitoring social media content to manage relations with our clients and promote our business and brand.

We use this information because:

  • It is necessary for performing our obligations, or exercising our rights, under our contracts with clients;
  • It is necessary for compliance with any legal or regulatory obligations;
  • We have a legitimate business interest to:
    – Promote our brand and business through our website and through social media tools;
    – Monitor, investigate and report any attempts to breach the security of our website;
    – Provide and improve our services;
    – Operate our business;
  • We have your consent (where required under applicable law) to use your information for marketing. Where we rely on your consent, you have the right to withdraw consent by contacting us.

Information from Users We Collect About the Use of Our Website.

Categories of information we collect about you include:

  • Information captured in our web logs such as device information (e.g. device brand and model, screen dimensions), unique identification numbers (e.g. IP address and device ID), and browser information (e.g URL, browser type, pages visited, date/time of access), geo-location and other device-specific information, Internet connection information;
  • Information captured by our cookies (see our Cookie Policy below).

We use this information for certain activities, including:

  • Personalizing the experience of our website;
  • Administering our website;
  • Performing statistical and trend analysis to improve the user experience and performance of our website.

We use this information because:

  • It is necessary for compliance with any legal or regulatory obligations;
  • We have a legitimate business interest to:
    – Monitor, investigate and report any attempts to breach the security of our websites;
    – Improve the performance and user experience of our websites;

Further Information

Where legitimate interests are mentioned above, a legitimate interest will only apply where we consider that your interests or rights which require protection of your personal data do not override our legitimate interests. If you require further information regarding our legitimate interests as applied to your personal information, you may contact us.

Our websites and online services are for individuals who are at least 18 years of age. Our online services are not designed to be used by individuals under the age of 18.


We may disclose your information to third parties as follows:

  • to Advertiser Perceptions group companies in order to process the data for the above mentioned purposes;
    to third parties who work on our behalf to service or maintain business contact databases and other IT systems, such as suppliers of the IT systems which we use to process personal information, or who provide other technical services.
  • To third parties providing services to us who have a need to access your information, such as our professional advisors (e.g. auditors and lawyers) or venues for our events;
  • To comply with applicable laws, protect rights, safety and property, and respond to lawful requests from public authorities (such as disclosing data in appropriate situations for national security or law enforcement purposes);
  • subject to applicable law, if Advertiser Perceptions is merged, sold, or in the event of a transfer of some or all of our assets, or in the event of another corporate change, in connection with such a transaction.

Your personal information may be shared if we anonymize and/or aggregate it, as in these circumstances the information will cease to be personal information.


We will retain your personal information for as long as required to perform the purposes for which the data was collected, depending on the legal basis for which that data was obtained and/or whether additional legal/regulatory obligations mandate that we retain your personal information.  We may also retain personal information for the period during which a claim may be made in relation to our dealings with you.

In general terms, this will mean that your personal data will be kept for the duration of our relationship with you and:

  • the period required by tax and company laws and regulations; and
  • as long as it is necessary for you to be able to bring a claim against us and for us to be able to defend ourselves against any legal claims. This will generally be the length of the relationship plus the length of any applicable statutory limitation period under local laws.


We believe it is important to give you choices about the use of your information. We will use your information as described in this Statement (or any other event- or service-specific Privacy Policy). If we want to use your information for a purpose not described in this Statement, we will first get your consent to do so.

We will respect your wishes not to receive marketing communications. You can change your marketing preferences by contacting us at the address here… If you gave us your email address to receive marketing communications, you can opt-out at any time by using the unsubscribe links or instructions included at the bottom of our emails. Please note that we will continue to send you service-related communications regardless of any opt-out request. We will not sell or share your information or information with third parties (other than our subsidiaries or affiliates) for their own promotional or marketing purposes unless you give us consent to do so and where permitted by applicable law.


You have certain rights, in certain circumstances, in relation to your personal information. A summary of each right and how an individual can take steps to exercise it is set out below. If you wish to exercise any of these rights, please contact us for additional information… Such requests should include appropriate identity verification information (such as your name, address, email address or other information reasonably required).

Where we receive a request to exercise one of these rights, we shall provide information on the action we take on the request without undue delay and in any event within one month of receipt of the request. This may be extended by a further two months in certain circumstances, for example where requests are complex or numerous.

The information will be provided free of charge, except where requests are manifestly unfounded or excessive, in particular because of their repetitive character. In these circumstances we may charge a reasonable fee or may refuse to act on the request. We will advise you of any fees prior to proceeding with a request.

We may ask for additional information to verify your identity before carrying out a request.

Where we do not carry out a request, we shall inform you without delay and within one month of receipt of the request, providing our reasons for not taking the action requested.

How You Can Exercise Your Rights

Right to access and/or correct your personal information

You have the right to access personal information we hold about you, as well as to be provided with a copy of the information (in most circumstances). You also have the right to correct any information we may hold about you that is inaccurate.

Right to restrict use of your personal information

You have the right to ask us to restrict processing of your personal data where one of the following applies:

  • The processing is unlawful but you want us to restrict use of the data instead of deleting it;
  • Where you contest the accuracy of your personal data, the restriction will apply until we have verified the accuracy or corrected your personal data;
  • We no longer require the personal data for the purposes of processing, but you still require us to keep it in connection with a legal claim;
  • You have exercised your right to object to the processing. The restriction will apply until we have taken steps to verify whether we have compelling legitimate grounds to continue processing.

Right to request deletion of your personal information

You have the right to ask us to delete your personal information in most circumstances. Please note that if you want us to refrain from sending you marketing communications, the best way to ensure that is to allow us to retain your information with a “do not contact” tag so we know not to contact you in the future.
There are also certain exceptions where we may refuse a request for erasure, for example, where the personal data is required to comply with a legal obligation or for the establishment, exercise or defense of legal claims, Or where personal data is in connection with ongoing business interactions.

Right to object to processing of your personal information

You may object to our use of your personal information for marketing purposes.

You may also object to processing of your personal data in cases where we have used legitimate interests as the basis for processing. In such cases, we will stop processing your personal data until we verify that we have compelling legitimate grounds for processing that outweigh your interests, rights, and freedoms in asking us to stop processing the data, or in limited cases where we need to continue processing the data for the establishment, exercise, or defense of legal claims.

Right to lodge a complaint with a supervisory authority

If you object to our processing of your personal data, you have the right to complain to the data protection authority in the country where you reside, where you work, or where an alleged infringement of data protection laws has taken place.

We have implemented administrative, technical, and physical security measures to help prevent unauthorized access. Despite these measures, no data transmission over the Internet can be entirely secure, and we cannot and do not guarantee or warrant the security of any information you transmit via our websites.
We make efforts to restrict access to information to only those employees, contractors, and agents who need such access in order to operate, develop, improve, or deliver our programs, products, and services.


A cookie is a small text file which includes a unique identifier that is sent by a web server to the browser on your computer, mobile phone or any other internet enabled device when you visit an on-line site. Cookies and similar technologies are widely used to make websites work efficiently and to collect information about your online preferences.  For simplicity, we refer to all these technologies as “cookies”.

Some of our website pages may contain electronic images known as web beacons (also known as clear gifs, tags or pixels) that allow us to count users who have visited our pages. Web beacons collect only limited information, e.g. a cookie number, time and date of a page view, and a description of the page on which the web beacon resides.  These beacons do not carry any information that could directly identify you.

More detailed information on how we use cookies and other web technologies can be found in our cookie policy.



To provide increased value to you, we provide links to other websites or resources that are not part of the products, programs, or services run by Advertiser Perceptions. We do not control these websites or their privacy practices, and any information you provide to these sites is subject to the Privacy Policies of those sites and not this Statement.

California Privacy Rights

Subject to certain limits under California Civil Code § 1798.83, California residents may request certain information regarding our disclosure of information to third parties or their direct marketing purposes. To make such a request, please contact us.

Changes to this Statement

From time to time, we may change and/or update this Statement. If this Statement changes in any way, we will post an updated version on this website. We recommend you regularly review this website to ensure that you are always aware of our information practices and any changes to such. Any changes to this Statement will go into effect on posting to this page.


This Cookie Policy explains how Advertiser Perceptions and our affiliates use cookies and similar technologies to recognize you when you visit our Websites.  It explains what these technologies are and why we use them, as well as your rights to control our use of them.

What are cookies?

A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the site again, the cookie allows that site to recognize your browser. Cookies may store user preferences and other information.

Cookies provide a convenience feature to save you time, or tell the Web server that you have returned to a specific page. For example, if you personalize pages on our Websites, a cookie helps us to recall your specific information on subsequent visits. When you return to the same Website, the information you previously provided can be retrieved, so you can easily use the customized features.

Cookies set by the website owner (in this case, Advertiser Perceptions) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”.  Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

What types of cookies do we use and how do we use them?

The specific types of first and third party cookies served through our Websites and the purposes they perform. These cookies include:

  • Essential website cookies: These cookies are strictly necessary to provide you with services available through our Websites and to use some of its features, such as access to secure areas.
  • Performance and functionality cookies: These cookies are used to enhance the performance and functionality of our Websites, but are non-essential to their use. However, without these cookies, certain functionality may become unavailable.
  • Analytics and customization cookies: These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customize our Website for you.
  • Advertising cookies: These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.
  • Social networking cookies: These cookies are used to enable you to share pages and content that you find interesting on our website through third party social networking and other websites. These cookies may also be used for advertising purposes too.

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by clicking on the appropriate opt-out links provided below.

You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.

Essential website cookies: Because these cookies are strictly necessary to deliver the Website to you, you cannot refuse them. You can block or delete them by changing your browser settings however, as described above.

What about other tracking technologies, like web beacons?

Cookies are not the only way to recognize or track visitors to a website.  We employ a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage the Website and Subscription Service by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users.  In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages or in emails and are about the size of the period at the end of this sentence. We use clear gifs or pixels in our HTML-based emails to let us know which emails have been opened by recipients.  This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. We tie the information gathered by clear gifs in emails to our customers’ Personal Information.

Do you use Flash cookies or Local Shared Objects?

The Adobe Flash Player (and similar applications) use technology to remember settings, preferences and usage similar to browser cookies but these are managed through a different interface than the one provided by your Web browser. This technology creates locally stored objects that are often referred to as “Flash cookies.” Advertiser Perceptions does not use Flash cookies.

How often will you update this Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons.  Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
The date at the top of this Cookie Policy indicates when it was last updated.